Reducing Traffic Latency

The two most crucial challenges in modern IP network administration are latency and bandwidth – these challenges are partly the result of the limitations of the laws of physics – but it is still possible to substantially improve the performance of IP-based traffic through a set of tried and proven tools and solutions collectively known as WAN optimization.

Network latency is a term describing the length of time it takes for an information packet to traverse the distance between points A and B.

By way of an analogy one might consider a hose connected to a faucet – from the moment the water flow is turned on to the moment the water emerges at the other end of the pipe, several tenths of a second may elapse (depending on the length of the pipe of course); similarly, from the moment an information packet has been sent until it reaches its destination, a length of time elapses – a phenomenon referred to in the industry as Latency, mostly measured in milliseconds.

For example: the average latency between Israel and Europe is between 50 and 100 milliseconds, to the USA it is 100 to 200 milliseconds and to the Ffar Eeast latency may reach even half a second, or 500 milliseconds.

High latency in IP communication has a negative effect since it takes that much longer for confirmation to be received from the destination that the data has been received successfully at the other end.

A data communication line of the wrong bandwidth may also contribute to sluggish response times in applications and will result in a negative user experience among customers and the organization’s workers.

Latency may impact and even disable sensitive services such as VOIP, video applications, banking etc.

The challenge:

  • Dealing effectively with latency – to reduce as much as possible the effects of latency on the usability of critical applications and to improve the user experience
  • Bandwidth management: intelligent use of the data bandwidth on the one hand, while minimizing non-essential resources on the other.

The solution:

  • Caching – retention and duplication of repetitive data structures to avoid sending data that has already been sent.
  • Compression – compressing the traffic through optimal use of dedicated communication equipment improves the network performance


Spider Networking has selected Riverbed as its business partner. Riverbed is regarded worldwide as the best of breed in the field of expediting traffic.


An expert latency and bandwidth management engineer will specify and define, together with the customer, the technological requirements and will design the optimal solution to enable even the most sensitive applications to operate continually and efficiently, enhancing the user experience.


Our customers can rely on a call center operating 7 days a week, 24 hours a day.